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June 5, 2018 — California Primary Election
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County

Los Angeles CountyCandidate for Assessor

Photo of Jeffrey Prang

Jeffrey Prang

Assessor, Los Angeles County
558,797 votes (47.65%)Winning
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My Top 3 Priorities

  • Upgrade and replace technology systems
  • Fairly and accurately assess property values and provide excellent public service
  • Enhance transparency and accountability through open access to assessment data

Experience

Experience

Profession:Assessor, Los Angeles County
Councilmember/Mayor, City of West Hollywood — Elected position (1997–2014)
Board of Directors, The Wall Las Memorias — Appointed position (2008–2013)
Assistant City Manager, City of Pico Rivera (2008–2011)
Special Assistant, Los Angeles County Sheriff (1999–2008)
Commissioner, Santa Monica Bay Restoration Commission — Elected position (2003–2008)
Member, California Council on Criminal Justice — Appointed position (2000–2008)
Commissioner, Los Angeles County Library Commission — Appointed position (2001–2004)
Press Deputy, Los Angeles Councilwoman Ruth Galanter (1993–1997)
Special Assistant, Los Angeles County Assessor Kenneth P. Hahn (1992–1993)

Education

John F. Kennedy School of Government, Harvard University Certificate, State and Local Government (2004)
Michigan State University B.A., Public Policy (International Relations) (1984)

Biography

• Los Angeles County Assessor since 2014

• West Hollywood Mayor/Councilmember, 1997-2014

• Over 25 years in public service in LA County 

• Assessor Jeffrey Prang’s leadership has earned the endorsements of U.S. Senator Kamala Harris, and LA County Supervisors Sheila Kuehl, Hilda Solis, Janice Hahn, and Mark Ridley-Thomas

 

Jeffrey Prang was sworn in as the 27th Assessor for the County of Los Angeles in December 2014. As Assessor, he has pursued an ambitious vision which includes modernizing technology, improving efficiency, restoring public trust in the Office, and making services more accessible for taxpayers. 

With more than 1,400 employees located in seven locations and an annual operating budget of approximately $180 million, Assessor Prang manages the largest local public assessment agency in the United States. He is responsible for assessing more than 2.6 million real estate and business properties valued at over $1.3 trillion. Assessor Prang is a licensed appraised by the California State Board of Equalization, an Executive Committee member of the California Assessors’ Association (CAA), and an active member of the International Association of Assessing Officers (IAAO). In 2017, the IAAO awarded the Los Angeles County Office of the Assessor its "Certificate of Excellence in Assessment Administration," the highest award available to a public assessment agency; LA County is the first California County to receive this designation.

Assessor Prang’s dedication to public service spans more than 25 years. Prior to being elected Assessor, he served for nearly 18 years as a member of the West Hollywood City Council, including four terms as Mayor. He was also Assistant City Manager for Pico Rivera; Senior Advisor to the Los Angeles County Sheriff; Director of Public Information for the Los Angeles City Department of Animal Services; Press Deputy to Los Angeles City Council President Ruth Galanter; and Special Assistant to Los Angeles County Assessor Kenneth P. Hahn. He began his career as a Realtor with Re/Max in Warren, Michigan.

Aside from these duties, he has been appointed to key boards and commissions, among them the Santa Monica Bay Restoration Commission, the California Council on Criminal Justice, the Los Angeles County Library Commission, the Los Angeles County Sanitation District Finance Authority, and as Chair of Los Angeles County Sanitation District 4.In 2006, then-Councilmember Prang was elected President of the California Contract Cities Association – a statewide education and advocacy organization which represents California municipalities.

Born in Detroit in 1962 and raised in Warren, Michigan, Assessor Prang is a graduate of James Madison College at Michigan State University with a B.A. in International Relations. In 2004, he completed the Program for Senior Executives in Local and State Government at Harvard University’s John F. Kennedy School of Government. He has also played trombone in the Michigan State Marching Band and in the St. Clair Shores Symphony Orchestra. He lives in Baldwin Hills with his husband of 14 years, Raymundo Vizcarra, a public high school band teacher.

 

Who supports this candidate?

Featured Endorsements

  • Los Angeles County Firefighters Local 1014
  • Kamala Harris, United States Senator

Organizations (24)

  • Southern California Armenian Democrats
  • Long Beach Democratic Club
  • Torrance Democratic Club
  • WeHo PAC: West Hollywood Chamber of Commerce
  • Honor PAC
  • Southern California Armenian Democrats (SCAD)
  • SEIU Local 721
  • Mexican American Bar Association PAC
  • Los Angeles League of Conservation Voters
  • Teamsters, Joint Council 42
  • Hollywood Chamber of Commerce
  • Equality California (EQCA)
  • Engineers & Architects Association
  • Deputy Probation Officers Union, AFSCME Local 685
  • Communications Workers of America, Southern California Council
  • Burbank Democratic Club
  • Los Angeles Police Protective League
  • Los Angeles Professional Peace Officers Association
  • Association for Los Angeles County Deputy Sheriffs
  • Progressive Democratic Club
  • West Hollywood Democratic Club
  • California Association of Realtors
  • BizFed
  • Los Angeles County Federation of Labor

Elected Officials (30)

  • Armond Aghakhanian, Burbank Board of Education
  • John Heilman, Mayor, West Hollywood
  • Mary Sue Maurer, Calabasas Mayor
  • Hon. Curtis Morris, Mayor, San Dimas
  • Hon. Jorge Marquez, Mayor, Covina
  • Hon. Julian Gold, Mayor, Beverly Hills
  • Hon. Gustavo Camacho, Mayor, Pico Rivera
  • Hon. Victor Manalo, Mayor, Artesia
  • Hon. Bob Blumenfield, Los Angeles City Councilmember
  • Hon. Ed Hernandez, California State Senator
  • Hon. Anthony Portantino, California State Senator
  • Hon. Richard, Bloom, California State Assembly
  • Hon. Autumn Burke, California State Assembly
  • Hon. Laura Friedman, California State Assembly
  • Hon. Mike Gipson, California State Assembly
  • Hon. Adrin Nazarian, California State Assembly
  • Hon. Mike Bonin, Los Angeles City Councilmember
  • Hon. David Ryu, Los Angeles City Councilmember
  • Hon. Mitch Englander, Los Angeles City Councilmember
  • Hon. Paul Koretz, Los Angeles City Councilmember
  • Hon.Ron Galperin, LA City Controller
  • Hon. Ben Allen, State Senator
  • Hon. Rick Auerbach, Retired LA County Assessor
  • State Treasurer John Chiang
  • Assembly Speaker Anthony Rendon
  • Los Angeles County Supervisor Zev Yaroslavsky (Ret.)
  • Los Angeles County Supervisor Hilda Solis
  • Los Angeles County Supervisor Mark Ridley-Thomas
  • Los Angeles County Supervisor Janice Hahn
  • Los Angeles County Supervisor Sheila Kuehl

Questions & Answers

Questions from League of Women Voters of Los Angeles County (2)

What criteria should voters use to evaluate candidates for Assessor?  What are your strongest qualifications for office?
Answer from Jeffrey Prang:

 

With 1400 employees and a nearly $200 million budget, the Assessor’s Office is a complex agency that requires an experienced administrator. The Assessor needs to work effectively with other county departments to support vital local services.

As the incumbent, with extensive experience as an elected official and public administrator, I have undertaken substantial technological innovation, increased access to information, and worked with other county offices and the State to improve the quality of public service.

What steps would you take to reduce the possibility of favoritism or corruption when reassessing property in Los Angeles County?
Answer from Jeffrey Prang:

I can proudly say that I have worked successfully in my first term to address these issues. Our new technology system has multiple layers of security to prevent abuse at any level. Additionally, we have implemented a Quality Assurance Unit, and new policies that limit the assessment authority of any individual employee and mandate supervisorial review of assessment changes. If reelected, I will continue to ensure the utmost integrity in the Assessment process.

Political Beliefs

Political Philosophy

The Assessor is responsible for appraising taxable real estate and business property and producing an annual assessment roll, which serve as the foundation for a property tax system which generates $14 billion to fund local public services such as education, health care, public safety, parks, libraries, and transportation. The LA County Assessor’s Office is the nation’s largest public assessment agency, employing 1400 appraisers and support staff across seven offices, appraising more than 2.56 million properties annually valued at $1.47 trillion. 

I have endeavored to fulfill the mission of the Office of the Assessor through initiatives that help employees to work more efficiently and productive, with a major technolgy upgrade being the most important component.

Efficiency has also been achieved, while providing tax relief to many small businesses, by eliminating low value business assessments that actually cost more money to process than was collected in revenue.

To enhance transparency and accountability, an unprecedented amount of property information to Los Angeles County’s Open Data portal, increasing access to public records – free of charge.

Programs that help seniors, veterans, the disabled, and disaster victims have been maximized through public educationn and outreach.

Property owners adversely affected by natural disasters such as fires, floods, and earthquakes have been granted proactive tax relief.

To cut through the confusion and address taxpayer inquiries quickly and efficiently, a one-stop public service counter for handling all property tax issues in one convenient location was created.

Measures have been implemented to process assessment appeals in a more timely manner to ensure that property owners receive fair and speedy resolution. 

The Assessor’s Office was awarded the Certificate of Excellence in Assessment Administration (CEAA) by the International Association of Assessing Officers (IAAO), the most prestigious professional honor for a public assessment agency; Los Angeles is the only county in California to have earned it. 

In addition, the technology modernization initiative has been recognized by the National Association of Counties, the Los Angeles County Quality and Productivity Commission, and Government Technology magazine.

 

Position Papers

Press Release

Summary

L.A. COUNTY BOARD OF SUPERVISORS COMMEND ASSESSOR FOR ACHIEVEMENT OF TOP ACCREDITATION – THE FIRST IN CALIFORNIA 

LOS ANGELES, CA – The Los Angeles County Board of Supervisors formally commended Assessor Jeffrey Prang today for pioneering innovation in assessment administration and for working to provide excellence in service to the public – the combination of which has resulted in the Office of the Assessor earning the highest accreditation.

“Congratulations to Assessor Jeffrey Prang and the Office of the Assessor for this tremendous accomplishment,” said Los Angeles County Supervisor Hilda L. Solis. “The IAAO Certificate of Excellence is a reflection on the entire County family and the work we do on behalf of our constituents. This award recognizes the County’s shared commitment to the highest standard of public service.”

The Certificate of Excellence in Assessment Administration (CEAA) was presented to the Los Angeles County Assessor’s Office on September 27th by the International Association of Assessing Officers (IAAO), making it the first and only jurisdiction in California to receive this prestigious award. “I am proud to accept this commendation on behalf of the more than 1,300 employees who make up the Assessor’s Office,” said Assessor Prang. “I especially want to thank the Board of Supervisors and the Chief Executive Office for supporting our ongoing efforts to make this the premier property assessment agency in the nation.”

The CEAA is awarded only to agencies which integrate best appraisal and administration practices and meet the highest professional standards as established by the IAAO. More than an award, it is an accreditation that serves as the benchmark for measuring success. Worldwide, a mere 41 jurisdictions have earned this distinction out of over 18,000.

During Prang’s tenure as Assessor, the Office has been recognized by a range of other organizations, including Government Technology magazine, the National Association of Counties, and Los Angeles County’s Quality and Productivity Commission.

 

 

Press Release on LA County Assessment Growth

Summary

ASSESSOR PRANG RELEASES 2017 ANNUAL REPORT – REVEALS HIGHEST-GROWTH CITIES IN L.A. COUNTY

LOS ANGELES, CA – Los Angeles County Assessor Jeffrey Prang today released the 2017 Annual Report. This report reflects strong economic growth and a record setting increase in the assessed values of all taxable real property and business personal property in the County of Los Angeles. The report includes an updated ranking of the County’s 88 cities, including the highest valued cities and those with the highest percentage change from the prior year.

“The 2017 Annual Report helps the public easily access information about the Office of the Assessor, including how property values in each area of the County changed during the last year,” said Assessor Jeffrey Prang. “The diligent work of Assessor staff serves as the foundation of the property tax system which generates over $13.5 billion in revenues relied upon by the 35 departments of the County, 88 cities, 81 school districts, and numerous special districts.”

The 2017 Assessment Roll provides a comprehensive view of the strength of the Los Angeles County real estate market. It reveals that in the last year, every city in Los Angeles County recorded an increase in assessed valuation compared to 2016. “I am pleased to report that the 6.04% increase in assessed property values in Los Angeles County represents the seventh consecutive year of growth,” Assessor Prang stated. The net assessed value (excluding non-profit, homeowners’, and disabled veterans exemptions as well as other State exemptions) is $1.416 trillion – $80.6 billion greater than in 2016.

The top five highest valued cities for 2017 are: Los Angeles, with an assessed valuation of $568 billion – a 6.6% increase; Long Beach, with an assessed valuation of $54.0 billion – a 5.0% increase; Santa Monica, with an assessed valuation of $34.4 billion – a 3.8% increase; Beverly Hills, with an assessed value of $31.9 billion – a 9.1% increase; and Santa Clarita, with an assessed value of $30.7 billion – a 7.1% increase.

The three fastest growing cities in the County in 2017 were El Segundo at 11.6% growth, Hawaiian Gardens at 10.9%, and Avalon at 9.3%. Among other factors, this growth is attributed to a strong real estate market and increasing demand for new, multi-family, residential properties.

The Annual Report provides information to the public, including the role of the Assessor’s Office in the property tax system, tax savings for property owners, and important calendar dates. The Report also contains an update on progress which has been made in modernizing technology systems to enhance efficiency and better serve the public, and the recent international accreditation of the Assessor’s Office as the first and only assessment agency in the State of California to be awarded the Certificate of Excellence in Assessment Administration from the International Association of Assessing Officers (IAAO).

About the Los Angeles County Assessor’s Office

Los Angeles County Assessor Jeffrey Prang leads the largest local governmental assessment agency in the nation. His office of over 1300 appraisers and support staff are dedicated to creating an accurate and timely property assessment roll each year. In 2017, the Assessor’s Office established values for more than 2.56 million properties, totaling a valuation of $1.474 trillion. 

2018 Progress Report

Summary

This paper highlights the major accomplishments tht havebeen made under the leadership of Assessor Jeffrey Prang.



The Assessor is responsible for identifying and appraising taxable real estate and business property in the County of Los Angeles and producing an annual assessment roll. These efforts serve as the foundation for a property tax system which generates $14 billion to fund vital local public services such as education, health care, public safety, parks, libraries, and transportation. The Los Angeles County Assessors Office is the nations largest public assessment agency, employing 1400 appraisers and support staff across seven offices. Each year, these expert teams value more than 2.56 million properties collectively valued at $1.47 trillion. This is the largest local roll in the state, if not the country.

Technology Modernization

Assessor Jeffrey Prangs primary initiative has been modernizing the outdated technologies which are used on a daily basis, thereby ensuring maximum efficiency, fairness, and accuracy in the assessment process. Obsolete, decades-old systems, including a mainframe computer and flickering green-screens, are being replaced. The old system was paper-based and inflexible, as well as inefficient for staff and difficult for the public to navigate. Over 2.5 million property records that were still in paper files and housed in one of six locations are now digitized –more than 100 million documents in all!

A new mobile application has also been developed for appraisers in the field, allowing them to access property data, retrieve digital records, sketch diagrams, take photos, and instantly perform functions previously done by hand at a desk. Once complete, this project will likely become the new state standard for assessment technology.

Business Tax Reductions

Small businesses with as little as $2000 worth of furniture and equipment were previously required to report these assets and pay property taxes. Yet processing these assessments cost the Assessor twice as much as was generated in taxes. To ease the burden on small businesses and at the same time increase efficiency for Assessor staff, the Board of Supervisors approved Assessor Prangs proposal to raise the threshold for reporting business property from $2000 to $5000. Among the benefits was tax relief for an estimated 50,000 small businesses.

Open Data

In the course of routine functions, the Assessors Office collects vast amounts of real estate and assessment data, which are also of interest to the public. Assessor Prang led efforts to post an unprecedented amount of property information to Los Angeles Countys Open Data portal, increasing transparency and access to public records. Property data is now available in an easy-to-use format and can be downloaded – free of charge.

Promoting Property Tax Savings

Assessor Prang is committed to ensuring that the all qualified property owners in Los Angeles County benefit from tax-saving programs. Working in partnership with other agencies and organizations, the Assessor’s Office promotes various programs throughout the year, including those that help seniors, veterans, the disabled, and disaster victims. Resource seminars and information sessions hosted in different communities across the County also ensure that property owners are well-informed.

   Tax Relief for Disasters: Natural & Man-Made

Property owners adversely affected by natural disasters such as fires, floods, and earthquakes may be entitled to property tax relief if damage exceeds $10,000 in market value. Unfortunately, current state laws limit tax relief to those impacted by natural disasters and fail to adequately address damages caused by man-made disasters. Examples include the Aliso Canyon methane leak and the (Exide) lead contamination in Southeast communities. Assessor Prang sponsored state legislation to expand the needed discretion to offer affected property owners relief. Although the bill was vetoed by the Governor, it served to reveal a deficiency in the law that must still be addressed – and for which Assessor Prang will continue to fight.

One-Stop Public Service Counter

The property tax system is complex and can seem confusing to many, particularly as five separate departments are responsible for different phases of the process. To cut through the confusion and address taxpayer inquiries quickly and efficiently, Assessor Prang joined with the Treasurer and Tax Collector and the Auditor-Controller to open the one-stop public service counter for handling all property tax issues in one convenient location. Over 50,000 taxpayers have already utilized this service without fear of being referred from one agency to another, or being told, “Its not my job.” Public concerns are all addressed at one time, in one place!

Assessment Appeals

Taxpayers who disagree with the assessment of their property have the right to file an appeal. However, with approximately 20,000 new applications filed annually, nearly 40,000 cases are still awaiting a hearing. Assessor Prang understands that processing these appeals in a timely manner is vital to ensuring that property owners receive fair and speedy resolution. He has prioritized eliminating the backlog, producing clear and measurable results during his first term.

Aircraft Legislation

Assessor Prang led the efforts to roll back a special, temporary tax break for aircraft, which had been given to the airline industry in the wake of 9/11. But as Americans once again turned to air travel, producing record profits for the airlines, there was no longer a need for preferential tax treatment. Assessor Prang successfully opposed extending the special tax break given to these airlines and helped to restore nearly $10 million in annual revenue for schools and vital local public services.

Mobile Home “Mansions” Legislation

Some owners of mobile homes have exploited a loophole allowing for the conversion of their mobile homes into permanent structures while avoiding paying property tax. The Los Angeles Times exposed one such non-mobile mansion that sold for $5.3 million, yet a mere $29 was paid in fees.

Assessor Prang sponsored legislation to close this loophole, stating “All property must be assessed by the same standards to ensure fairness and equity.” Though the bill was not adopted, it began a public dialogue, prompting the Times to editorialize in support of Assessor Prang’s effort to close the loophole.

International Recognition

In September 2017, the Assessors Office was awarded the Certificate of Excellence in Assessment Administration (CEAA) by the International Association of Assessing Officers (IAAO) for meeting the highest possible standards. The CEAA is the most prestigious professional honor for a public assessment agency, and Los Angeles is the first and only county in California to have earned it.

In addition to the CEAA accreditation, Assessor Prang’s technology modernization initiative has been recognized by the National Association of Counties (NACo), the Los Angeles County Quality and Productivity Commission, and Government Technology magazine.

Videos (2)

— April 4, 2018 Time Warner Cable Local Edition

Assessor Prang proposed legislation to close a loophole that allowed some mobile home conversions to escape fair and equitable assessment.

— April 7, 2018 Art Levine

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