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June 5, 2018 — California Primary Election
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Local

City of Monrovia
Measure TT - Majority Approval Required

To learn more about measures, follow the links for each tab in this section. For most screenreaders, you can hit Return or Enter to enter a tab and read the content within.

Election Results

Passed

4,356 votes yes (65.82%)

2,262 votes no (34.18%)

100% of precincts reporting (17/17).

Shall an ordinance, placed on the ballot by the City Council, be adopted to increase the rate of the City's existing transient occupancy tax, paid only by visitors to the City, from ten percent (10%) to twelve percent (12%) to raise an additional $400,000 per year in revenue to fund general City services such as public safety, parks and recreation, and senior services?

What is this proposal?

Measure Details — Official information about this measure

Impartial analysis / Proposal

Craig A. Steele, City Attorney

Measure TT seeks approval to increase the City’s existing 10% transient occupancy tax by 2% to 12%. The transient occupancy tax is paid only by guests who stay at hotels in Monrovia for thirty consecutive calendar days or less, and is not paid by property owners or residents. Measure TT was placed on the ballot by the Monrovia City Council.

Revenue from the transient occupancy tax is not required to be spent for any specific purpose. Rather, this revenue is placed in the City’s general fund, and used for general City functions such as police and fire protection, street and park maintenance, and recreation programs, among other City services.

If approved, Measure TT would adopt an ordinance to increase the rate of the City’s transient occupancy tax from 10% to 12%. Measure TT would also permit the City Council to adjust this tax to a rate that is less than or equal to, but not more than, 12%, or to repeal the Ordinance, without further voter approval. This Measure also would enable the City Council to amend the other administrative provisions of the transient occupancy tax as long as they do not increase the rate of tax above 12%.

Measure TT must be approved by a majority of the votes cast in order for the ordinance to become law. A “Yes” vote on Measure TT favors enacting an ordinance that will increase the rate of the City’s transient occupancy tax by 2% to 12%. A “No” vote opposes it, and would maintain the City’s transient occupancy tax at the existing rate of 10%.

Published Arguments — Arguments for and against the ballot measure

Arguments FOR

Vote YES on Measure TT to raise needed revenues for vital City services, to be paid for by visitors to the City with zero costs to Monrovia residents.

The City of Monrovia’s existing Transient Occupancy Tax (“TOT” or “hotel bed tax”) is 10% of the cost of rent charged by the operator. Like most cities across the United States and California, this tax is charged to travelers when they stay at a hotel, motel, or other temporary lodging accommodations for a stay of 30 days or less.

The TOT helps ensure that those who visit Monrovia and take advantage of the services we offer – such as our roads, water, sewer, Police and Fire – help pay for the added demand on those services.

The TOT is one of the City’s primary tax revenue streams, along with sales and property taxes, but it is the only tax that does not fall on Monrovia residents to pay.

Raising the TOT by 2%, from 10% to 12%, will help align Monrovia to what many of our neighbors are charging, while keeping Monrovia hotels competitive in our region.

Currently, Monrovia is charging a lower TOT than other jurisdictions to the west of the City. For example, Pasadena, Burbank, and Glendale all have effective TOT rates that are set at 12% or higher. Additionally, these communities charge a tourism tax on top of the TOT, so visitors are paying between 15% - 16%.

Approving Measure TT will help raise revenues for years to come, so that the City can provide premier services for our community – without costing residents a penny. We strongly urge a YES vote on Measure TT.

TOM ADAMS
Mayor

GLORIA CRUDGINGTON
Mayor Pro Tem

ALEXANDER C. BLACKBURN
Councilmember

BECKY A. SHEVLIN
Councilmember

LARRY J. SPICER
Councilmember

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