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November 8, 2016 — California General Election
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Special District

South Bay Irrigation DistrictCandidate for Director, Division 3

Photo of Daniel Munoz

Daniel Munoz

Retired Editor/Businessman
3,715 votes (40.47%)
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My Top 3 Priorities

  • We must find a way to mitigate rate increases! Water rates have been raised 6 of the past 7 years, in 2014 the rates double, in 2015 rates then went up 38%.
  • Expenses: excessive spending needs to be eliminated, thousands of dollars are being spent on consultants and sculpture gardens and the list goes on, the savings would then be passed on to rate payers.
  • Infrastructure. Infrastructure needs are not being met. A good example is the Sweetwater Dam which needs to be repaired before a catastrophic accident occurs.



Profession:Retired, Oct. 2015. Former Editor and Publisher of La Prensa San Diego, 40 years,
Publisher - Editor, retired, La Prensa San Diego (1976–2015)
Member, California Newspaper Publishers Association (CNPA) — Appointed position (1980–2015)
Director, Neighborhood House Association — Appointed position (2010–2012)
Member, EDD Small Business Employer Advisory Committee (SBEAC) State of California — Appointed position (2010–2012)
School Site member, Hilltop Elementary, Chula Vista Elementary School District — Elected position (2001–2003)
Commissioner, Economic Development Commission for the City of Chula Vista — Appointed position (1998–2000)


I was born in San Diego. My father was a career naval officer and as such we traveled. I spent the next 5 years in the Philippines, then Maryland, and finally back to San Diego where my dad retired. I graduated from Madison High School, where I excelled at sports as a football player and on the track team, all four years on the varsity team. I then received my AA at Mesa Jr. College, I explored the possibility of becoming a police officer, then went SDSU where I spent three years. I left college before graduating to help my Dad start La Prensa San Diego newspaper. As a student I was looking for something that I could do, that would be meaningful, and I felt that this newspaper, which was the only Hispanic paper in the community, was that important.

In the late 70s early 80s it was not easy, we had to sacrifice a lot to keep the paper going. It would have been easy to give it up, we weren't exactly making a lot of money and had to take on side jobs to help pay the bills, a steady salary was something that would only come later, 10 years later. But my father, my mother, and I believed that the sacrifice was well worth it, we were striving for something bigger than us: we wanted to provide a voice for the voiceless the Hispanic community.

After time, as the Hispanic community continued to grow in numbers and importance, remember ‘The Decade of the Hispanic’, the opportunity to generate revenue grew as did the paper. There were ups and downs as there were with all other small businesses, but we learned how to navigate the economic ebb and flow of the economic ups and downs.

As my father slowly moved away from the daily grind of being editor I took over the responsibility. As editor the assumption is that you just write the editorials. At larger news publications this is probably true, but at La Prensa I had to manage writers, make sure we had enough material for a weekly paper, function as salesman, can’t run a business without income, design and layout the paper, pay the bills, and with the growth of the internet, create and post to our web page…. then write a weekly editorial,

After my father passed away I assumed the title of Publisher.

As editor I met with just about everybody imaginable, from Presidential candidates to aspiring young journalist and everybody in-between.  La Prensa San Diego had a world-wide reputation which allowed for me to meet with foreign journalist and dignitaries on a fairly regular basis to talk about common issues, in particular immigration, the role of a newspaper in a minority community, and American politics and the minority community.

Daily I would study issues, talk with community members, and do research. I particularly enjoyed talking politics and study the ballot issues and the candidates every election and then share my opinions with the readers.

At the age of 42 I married Veronika Martinez, she was a school teacher in Tracy, CA. she is now a teacher in Chula Vista Elementary School District. We have three wonderful children, Mathias, who will graduate from SDSU in June, Annemarie, who graduated from Hilltop High and is now at Southwestern College, and Genevieve, who is in 6th grade.


After 39 years at La Prensa San Diego I sold the newspaper to Art Castañares, in Oct 2015. It is my belief that Mr. Castañares will carry the publication on for the next forty years.

Who supports this candidate?

Organizations (3)

  • Bonita/Eastlake Democratic Club
  • Sweetwater Authority Confidential Group
  • Sweetwater Authority Employees' Committee

Elected Officials (2)

  • Ron Morrison, Mayor of National City and Sweetwater Authority Board Member
  • Teresa Thomas, Sweetwater Authority Board Member

Individuals (2)

  • Margaret Walsh, former Board Member Sweetwater Authority
  • Mark Rogers, former General Manager of Sweetwater Authority

Political Beliefs

Political Philosophy

As editor and publisher of La Prensa San Diego, my focus was on fighting for the rights of the Hispanic community. At times this was a difficult situation, in particular with the tough economic times that we all faced, but this did not deter me. I continued fighting for political representation, economic development, social justice, and educational opportunity. It is this determination that I will bring to South Bay Irrigation District, Division 3, as I fight for the rights of the rate payers, by cutting expenses and taking these savings to mitigate future rate increases.

 As a business owner of 40 years I understand budgets, when and where to cut cost, while providing excellent service.

I would work to eliminate the tiered structure in favor of a flat fee, with discounts for our seniors on fixed incomes and low-income.

I would work to eliminate excessive spending on Per Diems, conferences, travel, meals etcetera. These are nickel and dime savings, but these savings add up to make a difference.

I would put our savings back into our most valuable resource — our water and mitigate rate increases.


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