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League of Women Voters of California Education Fund
November 5, 2019 — Local Elections

City of Hermosa Beach
Measure H - Majority Approval Required

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Resultados electorales


3,065 votos si (77.9%)

868 votos no (22.1%)

Shall an ordinance be adopted increasing the transient occupancy tax (hotel bed tax) paid by hotel/motel guests from 12% to 14% of room revenue raising approximately $550,000 annually to be controlled and used locally for general municipal services in Hermosa Beach such as police, fire, and paramedic services, infrastructure/street repairs, and park upgrades, until ended by voters?

¿Qué es esta propuesta?

Información básica sobre la iniciativa de ley — Información oficial sobre esta iniciativa

Análisis del analista legislativo / Proposal

Michael Jenkins, City Attorney

Measure H was placed on the ballot by the Hermosa Beach City Council to ask the voters to adopt an ordinance increasing the transient occupancy tax (“TOT” or “hotel bed tax”) from 12% to 14%.

The TOT is a tax charged to guests of hotels, motels, and similar short-term lodgings who stay for a period of 30 days or less. Hotel operators collect the tax when guests pay for their rooms and then pay it monthly to the City.

The City has collected a TOT since 1967; in 2015, Hermosa voters approved increasing the tax by 2% to the current 12% rate. In fiscal year 2017-2018, TOT revenue amounted to nearly $3.3 million, representing approximately 8% of general fund revenue. This is a general tax which can be spent to fund general City services.

Measure H would increase the TOT to 14% of the hotel daily room rate. A 2% increase in the tax is estimated to generate additional annual revenue in the amount of $550,000.

The TOT cannot be increased further without voter approval.

A “yes” vote favors increasing the TOT to 14%.

A “no” vote opposes the increase and maintains the TOT at 12%.

A majority of “yes” votes is required for the measure to pass.

Published Arguments — Arguments for and against the ballot measure

Argumento A FAVOR

Hermosa’s Transient Occupancy Tax (aka “TOT” or “Hotel Bed Tax”) on guests who stay overnight in our hotels, motels, and hostels is one of the most direct ways for our City to collect revenues from visitors, ensuring that they contribute their fair share for using the City’s services.

Supporting this measure would generate an estimated additional $550,000 in annual revenue from existing hotel rooms for our General Fund. The City will use this revenue to help fund infrastructure/street repairs, park upgrades, and police, fire and paramedic services. By law, 100% of the funds raised by Measure “H” are required to be spent here in Hermosa Beach to fund our local priorities.

This small 2% increase would mean an additional $2 per $100 of nightly room rate, or an additional $5 on a $250 per night room which is well within the norm of similar communities. Since nearly all of those staying overnight in Hermosa’s hotels are visitors, the fee will most generally be paid by
non-residents. A Hotel Bed Tax is not paid by hotel owners – they collect it directly through billing their overnight guests.

Join a unanimous City Council in supporting YES on “H” and keep Hermosa Beach safe, clean and well-maintained, ensuring our community remains a special place to live, work, play and visit. For more information, go to




Mayor Pro Tem


City Councilmember


City Councilmember


City Councilmember

Argumento EN CONTRA



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